Potential
acquirers should contact Redirection M&A for a preliminary and confidential
meeting during which their acquisition criteria would be discussed.
If we are
already acting on behalf of a Spanish company for sale coinciding
with a potential buyer’s acquisition criteria, we would obviously
present it as a possible Target.
However, if we are
not representing a Spanish company for sale
coinciding with the buyer’s acquisition criteria, then several options
exist:
Passive
Approach:
Most
good profitable
companies are usually not
for sale. Therefore, if one goes about acquisitions in a purely
opportunistic fashion (by simply waiting for companies to come on the
market), a lot of very good potential Targets, not actively for sale, but which could be acquired, are
overlooked.
If one passively waits for companies to become “For Sale”, they are
usually not financially attractive; or if they are, then this normally
means that the owners have almost certainly engaged professional
advisors and that other possible buyers are also looking at the same
Target. This implies a competitive Dutch AuctionSituation
and
almost always, higher prices!
AuctionSituation
Companies actively for
sale
are being looked at by other buyers.
That implies a competitive situation
with higher prices
In fact, locating and acquiring a good company is very similar to
recruiting a top-level executive. All the good ones are usually already
happily employed; they seldom read the help-wanted ads; and must be
actively located and “seduced” to leave their existing employment.
As can be expected, success with a passive approach is very
unpredictable. Luck plays a very important role since one must wait
until a Target exactly matching his acquisition criteria comes on the
market, and this very rarely occurs in practice.
Active
Approach:
In an Active
Approach, we undertake a very comprehensive and
systematic search of the Spanish market, by contacting and screening all
potential Targets according to our client’s acquisition criteria. We
then entice the attractive ones to the negotiating table, even
if they have never seriously considered selling before.
By taking this initiative, the client almost always finds himself in
a Sole-Bidder
Situation and the Hit Rate with this approach is
extremely high. As a by-product, the buyer also obtains a wealth of
general Spanish market intelligence.
Sole Bidder
Situation
Most good profitable
companies
are usually notfor sale
They must be seduced to the negotiating table, Thereby creating a
Sole Bidder Situation
Wait
and Let the Seller Pay:
Potential
buyers sometimes ask why they should contract our services. That is, why
don’t we merely sign a Sell Mandate with the
vendor, and collect our professional fees from him?
Apart from the reasons already detailed, even if we do have a Sell
Mandate, in the final analysis our fees are going to
be paid by the funds that the seller eventually receives from the buyer.
Therefore, as long as the buyer is, ineffect,
paying our fees, it makes more sense to act on his behalf and negotiate
the best deal for him. An agreement with the seller obligates us to keep
his best interests in mind.
Furthermore, given our long experience in Spanish M & A, if we do
work for the buyer, our involvement usually ensures a significantly
lower purchase price than the buyer could ever negotiate on his own. Our
Success Fee is normally only a very small fraction of the price
differential that we can negotiate for the buyer.
Finally, informing sellers that the buyer is paying our fees always
attracts many more potential Targets to the negotiating table.